Build a local presence in the next city—without opening a store.
Connect your Shopify store to Mycoreve, assign a city to a local Digital Franchisee, and let them build awareness in their community. Customers order on your existing store; your brand fulfils from its own warehouse.
Charge an upfront franchise fee for a city territory—or offer it free. You choose the fee and the partner margin.
Any upfront territory fee is set by your brand and paid directly to you. It is completely separate from your Mycoreve platform subscription.
How a City Partnership Works from Connection to Order
A clear path for your brand, your local partner, and your customers.
Connect your Shopify store
Connect your existing Shopify store to Mycoreve. Your store, checkout, and payment gateway remain unchanged.
Assign a city territory
Select a city territory—such as Ludhiana—and assign it to your chosen local Digital Franchisee.
The Digital Franchisee builds local awareness
Your partner introduces the brand across their city through community events, demos, and local relationships.
Customer orders on your online store; you ship centrally
Customers place orders directly on your existing website. Your brand keeps its inventory and fulfils every order from its own warehouse.
Territory matching & return-window status
Mycoreve matches eligible orders to the assigned territory. The pending partner margin becomes eligible after your return window closes for delivered, non-returned orders.
No affiliate link, QR code, or coupon code required inside the territory.
When a customer’s order is delivered within an assigned city territory, Mycoreve matches the eligible order using the order’s delivery territory—not by tracking the customer’s live location, and without requiring the shopper to click a referral link or enter a discount code.
What does a Digital Franchisee do?
A Digital Franchisee focuses on building local awareness, trust, and community relationships in their assigned city. They do not need to open a physical store or hold your stock. Your brand keeps its online store, inventory, customer payment flow, and central fulfilment.
Apartment & Society Gatherings
Hosting residential pop-ups and society introductions where families can see the brand up close.
College & Campus Activities
Organizing student introductions and campus stalls to build familiarity with younger buyers.
Community Events & Exhibitions
Setting up brand tables at local exhibitions, weekend markets, and neighborhood events.
Product Demonstrations & Sampling
Letting prospective customers experience or sample the product in person before ordering online.
Small Local Sponsorships
Supporting neighborhood clubs, local sports events, or community gatherings.
Local Theatre Advertisements
Running city-specific cinema slides or local venue placements to build town-wide recognition.
Introductions Through Local Nano-Influencers
Collaborating with trusted local voices who speak the regional language.
Connecting with Local Introducers
Identifying city-level opportunities, local groups, and community connectors.
Local Activity Costs: Local awareness activities, event setups, product sampling, and community sponsorships are initiated and funded by the local Digital Franchisee as part of building their territory presence. These costs are at the partner's own risk and discretion, unless otherwise specified in the brand-partner agreement.
You choose how each city partnership works.
Every D2C brand is at a different stage. Mycoreve lets you decide the commercial terms for each city territory.
Paid Territory
Your brand sets an upfront franchise fee for a selected city territory. The partner pays this fee directly to your brand to secure the territory, and earns the agreed partner margin on eligible delivered orders.
Free Territory
Your brand offers a city territory without an upfront entry fee. You onboard a motivated local partner and reward them through the agreed partner margin on eligible delivered orders.
You set the partner margin & return window
Whether you charge a territory fee or offer it free, you choose the partner margin on eligible orders and set the return window (e.g., 1 to 20 days).
Clear Separation of Fees
Your Mycoreve platform subscription is a separate software fee. Any territory fee you choose to charge is agreed and settled directly between your brand and your partner.
Who Is Responsible for What?
Total operational clarity on brand control, partner responsibilities, and Mycoreve platform costs before you connect your store.
What Your Brand Controls & Owns
- Store & Fulfillment: Your Shopify/WooCommerce store, product pricing, inventory, and central warehouse fulfillment remain 100% yours.
- Commercial Terms: You decide whether to charge an upfront territory fee or offer the territory free, and you set the partner margin % and return window (1–20 days).
- Partner Agreements & Settlements: Any upfront territory fee and ongoing partner payouts are settled directly between your brand and your Digital Franchisee. You retain full authority to set territory performance milestones or reassign territories per your agreement.
What the Franchisee Does
- On-Ground Awareness: Building local brand recognition, community trust, and offline word-of-mouth in their assigned city territory.
- Local Activations: Hosting residential society pop-ups, campus demos, local market stalls, and product sampling events.
- Regional Advocacy: Collaborating with trusted regional nano-influencers and connecting with neighborhood groups.
- Local Activity Costs: Local awareness activities, event setups, product sampling, and community sponsorships are initiated and funded by the local Digital Franchisee as part of building their territory presence. These costs are at the partner's own risk and discretion, unless otherwise specified in the brand-partner agreement.
- Zero Operational Burden: They do not buy wholesale stock, manage courier shipping, or handle customer support.
What Mycoreve Does & Costs
Calculation Software (Not an Escrow): Mycoreve matches eligible orders to assigned delivery territories based on delivery destination geofenced city clusters, calculates the partner ledger, and the brand pays the partner directly. Mycoreve is calculation and attribution software, never a payment-holding escrow.
Your chosen Mycoreve subscription (Grow at ₹1,699/mo billed yearly + 1.5% on eligible partner sales, or Scale at ₹8,499/mo billed yearly with 0% platform fee, plus 18% GST) + the partner margin % you choose to pay your franchisees on delivered, non-returned orders.
How Digital Franchise Fits Alongside Other Channels
Mycoreve is a local partner channel designed to complement your existing performance marketing and online growth—giving you a practical way to build city-level presence over time.
How the brand reaches customers
Paid digital ad campaigns across social and search platforms.
Walk-in footfall at a local brick-and-mortar retail outlet.
Local partner builds community awareness and offline relationships in their assigned city; customers order on the brand’s online store.
Whether a physical store is needed
No physical store required.
Requires a physical shop; store size, setup, and lease terms depend on the brand and franchise arrangement.
No physical store or local stock is required for this model.
Who holds inventory and fulfils orders
Brand holds inventory and ships from its warehouse.
Inventory is typically stocked at the local store or regional warehouse, depending on the franchise agreement.
Brand keeps all inventory and fulfils orders centrally from its own warehouse.
How an eligible order is matched to a partner
Ad platform pixels and campaign attribution windows.
Point-of-sale billing at the physical store counter.
Mycoreve matches eligible online orders to the assigned delivery territory (or via a partner link/code when used outside the territory).
When partner margin is payable
Ad spend is billed by the ad platform based on impressions or clicks, prior to delivery or returns.
Margin depends on wholesale stock purchase or store revenue terms.
Set a partner margin on eligible orders. Margin remains in return-window status until the return window closes for delivered, non-returned orders. No partner margin is payable on returned or RTO orders (local partner activity costs and agreed partner margin on kept orders still apply).
Whether the brand can charge an upfront territory fee
Not applicable.
Yes, depending on the brand’s physical franchise structure.
Yes—the brand can choose to charge an upfront territory fee or offer the territory free.
Direct Answers for D2C Founders
Clear explanations on commercial terms, order matching, and brand control.
What is a Digital Franchisee?
Does the partner need a shop or inventory?
Does the customer need to use a link, QR code, or coupon?
How is an order matched to a city territory?
Who receives the customer’s payment?
When does the partner margin become eligible?
Can the brand charge a franchise fee or offer the territory free?
Does Digital Franchise replace performance marketing?
Ready to build your brand’s presence in the next city?
Connect your Shopify store, choose your territory rules, and start onboarding local Digital Franchisees.